University of Khartoum

السياسات التسويقية للمنظمات اليمنية وأثرها في تحقيقالميزة التنافسية للمنتجات اليمنية في الأسواق الخارجية

السياسات التسويقية للمنظمات اليمنية وأثرها في تحقيقالميزة التنافسية للمنتجات اليمنية في الأسواق الخارجية

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Title: السياسات التسويقية للمنظمات اليمنية وأثرها في تحقيقالميزة التنافسية للمنتجات اليمنية في الأسواق الخارجية
Author: عبيـــر جميـــل ثـــابت أحمــــــد ., أحمــــــد
Abstract: The International competitive directions for resources , have resulted from the rapid , international environmental changes , that the business organizations are facing. The International competition has become one of the most important fundamentals , which ensure organizations continuity that create informed and creative thinking , to invest all its resources and utilize the opportunities of these marketing practices which are effective in developing competitive advantages . This made it necessary to select the subject of study entitled \\\\\\\"Marketing Policies of the Yemeni Business Organizations and its Effects on Achieving Competitive Advantage for Yemeni Products in Foreign Markets \\\\\\\". The study problem focused on the contradiction that some important Yemeni products exported have substantial comparative advantage yet do not enjoy competitive advantage in foreign markets. This study aimed to highlight and focus on a number of theoretical concepts and applications on international marketing policies and the comparative advantages , A secondary data on Yemeni exports were collected for the period (2001- 2005) and mathematical equations were used to measure the ( Revealed Comparative Advantage) of these exports. In addition to assess the effects of the marketing policies applied by the Yemeni organizations to achieve the competitive advantage in foreign markets. Also to specify the Yemeni products which have comparative advantage, and to work on adopting marketing policies to achieve the competitive advantage. The study included four hypotheses specified as following: 1- The export problems confronting the Yemeni business organizations in foreign markets, affect their competitive advantage. 2- The Yemeni products, under study, have comparative advantage which can be developed to affect favorably their competitive advantage in foreign markets. 3- The external environment variables, in the foreign markets, are effective determinants of attractiveness of those markets for Yemeni exporters to pursue their activities. 4- There is significant effect of external marketing policies of Yemeni products, under study, on achieving competitive advantage. The methodology of the study relied on two tools to gather the data, the first was a questionaire of which 161 forms were distributed and 125 forms received. The second was personal interviews, frequency distribution, growth rates, arithmetic mean, standard deviation, and step wise multiple regression were used as instruments of analysis relying on SPSS programme. The prominent results reached are that in spite of the importance of the international trade in Republic of Yemen, it suffers from structural distortions that lead to its low contribution in Gross Domestic Product (GDP). In addition it depends largely on only one product which is petroleum. The study findings proved there exists comparative advantages for the products under the study, but its competitive advantages are still very limited in foreign markets. The findings also revealed significant positive relationship between product policy and competitive advantage, while there is a negative relationship between the distribution, pricing and promotional policies and the competitive advantage. According to these results, the recommendations included that, Yemeni organizations should be aware of making their external product marketing decisions, as the most important priority. Also, the Yemeni organizations should know that existing environment is of changing nature , and to continue being there , they should have the ability to compete. Moreover Yemeni products are to be enhanced competitively. , through adopting marketing policies , to enable them to benefit from the Yemeni products comparative advantage
URI: http://khartoumspace.uofk.edu/handle/123456789/13289
Date: 2015-06-16


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