Marketing of Milk by Dairy farm producers in Khartoum state

Abstract

This research aimed at studying the marketing of milk by dairy farm producers in Khartoum state , Sudan. The importance of the research evolves from the importance of implementing modern marketing strategies in the conventional agricultural marketing especially the dairy sector. To achieve the objectives of the research, primary data was collected through distributing questionnaires to 60 dairy farm producers in Khartoum state, who had been selected by a stratified quota sampling procedure. After using descriptive statistical methods of analysis, some results were reached most important of which were; 1- Most of the producers set price according to supply and demand. 2- Producers pay great attention to the quality of the products to gain and retain the consumers. Nahid Mohammed Tawfik Fawi 66 3- Most of the producers don't use promotion as a strategy to increase sales which indicates poor participation of farmers in marketing efforts. The research was concluded with a number of recommendations that included: 1- Producers should establish their own sales points to assist lowering consumer milk price and increase their profit. 2- Enhancing marketing awareness in the producers' sector through implementing extension workshops, seminars and, practicing more research in dairy marketing.