University of Khartoum

Investigating Dimensions of Sudanese National Culture: A Comparative Outlook

Investigating Dimensions of Sudanese National Culture: A Comparative Outlook

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Title: Investigating Dimensions of Sudanese National Culture: A Comparative Outlook
Author: Mansour, Ilham Hassan F.; Diab, Dalia Mohammed Elzubier; Shibeika, Aisha M.; Mohamed, Hesham Eldaw
Abstract: Previous studies conducted on Sudan national culture had adopted the indices of the Arab national culture to represent Sudan's national culture, which represents a major limitation for these studies. Developing an index of national culture for Sudan with data obtained from a Sudanese sample will fill the gap in the literature and contributes to recent research on the field. The comparison between scores of the Sudanese cultural dimensions on one hand, and the Arab and African countries, on the other hand, may provide evidence on how far the Sudanese culture is closer to the Arab culture compared to the African culture. The study aims to empirically examine the national cultural dimensions in the Sudanese context in order to see whether it differ from the Arabic Countries and African countries score as described by Hofstede cultural theory. Hofstede Value Survey Module 94 was employed as the research instrument to measure Hofstede’s five cultural dimensions on a sample of 649 participants. National culture dimensions measured are Power distance, Individualism, masculinity, uncertainty avoidance, and long term orientation. The findings revealed that Sudanese culture is high on individualism and uncertainty avoidance indices, low on power distance and masculinity, and long-term orientation indices. Sudan is similar to the Arab countries in the uncertainty avoidance dimension, and it is similar to the African countries in both the feminist dimension and the short-term orientation dimension
URI: http://khartoumspace.uofk.edu/123456789/27431
Date: 2019


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