University of Khartoum

GIS and Cultural Mapping for Better TV Programming and Modelling of Coverage Area of Sudan National Television Service (SNTV)

GIS and Cultural Mapping for Better TV Programming and Modelling of Coverage Area of Sudan National Television Service (SNTV)

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Title: GIS and Cultural Mapping for Better TV Programming and Modelling of Coverage Area of Sudan National Television Service (SNTV)
Author: Osman, Badr-Eldin Taha
Abstract: Better TV programming, this paper assumes, won‟t be possible without careful integration of the broadcasted material (i.e. programmes) to viewer‟s geographical and cultural elements on either of the national, regional or local levels. The objective of this paper is to explain how GIS and spatial modelling methods and procedures are applied in cultural mapping and database building. The explanation is made within the framework of the geography of television and related terms such as broadcasting, narrowcasting, station profile, viewing levels, Furthermore; common TV programming concepts are coupled to GIS spatial procedures and models. Samples from SNTV programmes scheduled and broadcasted in the period 2005-2012 were used as data to analyze, using GIS, the ability of such programmes to represent and to reflect the cultural geography of the nation. In addition, digital cultural maps and spatial database building for the country are considered as necessary for better TV programming and broadcasting policies. The results which include spatial mapping, buffers, spatial statistics and models show that; SNTV needs to consider GIS and cultural mapping in order to improve the understanding of its coverage/geography i.e. the homeland. In addition, the benefit from other programmes is rather minimized by many unconsidered factors such as; language type and level, optimum times in relation to viewers‟ economic activities, size of viewers and the availability of viewing facilities particularly in rural areas. A GIS spatially-based model for programme designing, scheduling and broadcasting considering the “what”, “when” and “where” elements of TV programming is suggested. Finally, as a recommendation, research and monitoring of viewers opinion and expectations through projects and regular surveys are needed for better feedback and programme updates.
URI: http://khartoumspace.uofk.edu/handle/123456789/9460
Date: 2013-02


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