الإرشاد التسويقي الزراعي واثره على منتجي الخضر فى الريف الشمالي بولاية الخرطوم

Abstract

This study was conducted to know the currant status of the Marketing Agricultural Extension and to evaluate its impact on the vegetable producers in Khartoum state. The social survey method was used by designing a questionnaire composed of 23 questions for primary data collection . The secondary data was obtained from the reports and relevant studies . The questionnaire was administered on 60 vegetable farmers in personal interviews in their farms wherever a farmer is available . This purposive sampling is both adequate and practical because the vegetable farmers are similar . After organizing the collect data, it was analyzed using the statistical package for the social sciences SPSS . The results are presented in frequency distributed and percentage tables, discussed and interpreted to draw conclusions to make recommends. The study found that: Tomato is the most grown vegetable for its high economic value income Most of the extension offered to farmers is production extension . Marketing Extension is very weak . The main sources of marketing information are the vegetable producers . The wholesale and middle- men are the main marketing channels. The Lorry is the main means of transport of vegetable. The most package containers used are Tins . The researcher recommended the following: Establishing marketing extension sections in the Extension Administrations in the Agricultural Ministries in all states. Increasing the awareness of the utilization of plastic containers , to decrease the products losses, and assist the farmers to own it , and explain the bad effects of using Tins and other containers . Enlarging the data- base on prices of the agricultural products and avail them to framers all the year round. Promoting the direct sale practice, of farmers products to decrease the middle- men . Present lectures to farmers to increase their knowledge about the importance of adopting and using the marketing information in marketing their products